the company
We built ISYA — because
we lived the problem.
Two founders. Two decades of combined experience in architecture, finance, operations, and strategy. One shared conviction: the women building the most interesting companies are also carrying too much, and rarely getting the infrastructure support they actually need.
"We are not coaches who scaled a personal brand. We are operators and builders, and we built ISYA — to work like it."
DANDARA & CHRISSIE
a letter from us
Every woman we have worked with has been capable, ambitious, and already working hard. The problem has never been effort.
We know what it feels like to carry a business that quietly depends on you for everything. To love what you've built, yet wonder why it feels so heavy. Somewhere along the way, many of us were taught that growth meant working harder, holding more, becoming everything to everyone. We don't believe that. We believe a business should support your life, not consume it. We believe systems create freedom, clarity creates confidence, and asking for support is a sign of wisdom — not weakness. Thank you for letting us be part of your journey. We're so glad you're here.
We bring different perspectives to the same business.
Together, we build what it takes to scale, without
burning out the people scaling it.
Chrissie
Originally from Brazil, I moved to the US by myself at 17. That path shaped my resilience, my ability to observe, and my resourcefulness — skills I still lean on every single day.
I built my career from the ground up: scaling a construction company's operations from scratch, then moving into high-net-worth tax and family office planning, where I built an international investment practice that grew 300% in under three years. There, I saw firsthand that money alone doesn't solve problems: it can create more of them if you're not equipped with the right mindset and systems.
I returned to the construction world to do it again, this time building the team and systems behind a company on track for $50M in sales, with a 500%+ jump in growth in just one year.
I'm an accountant by trade. But at heart, I'm a mindset growth person. I've learned that real growth (the kind that lasts) isn't about carrying everything yourself until you break.
Now, through ISYA, I help women grow their businesses without losing themselves in the process. Because healthy growth starts with a healthy mind.
Growth isn't just about earning more. It's about understanding your numbers, making confident decisions, and building the mindset to use what you create intentionally.
"I don't believe growth has to cost you your peace. The strongest businesses are built by people who are equipped (mentally, not just financially) to carry them."
Dandara
Systems design taught me one principle that has shaped everything I've done since: invisible structure determines visible outcomes. Every business problem I've encountered has ultimately traced back to something that wasn't visible yet.
Over the past decade, working across architecture, construction, charities, consulting, and business operations in Brazil, the UK, Italy, and the US, I found myself solving the same problem in different industries. Businesses don't become difficult because founders stop working hard. They become difficult because growth outpaces the systems supporting it.
Most recently, as the operational lead alongside the CEO of a 20-year-old company preparing for significant growth, I designed the operating system behind the business. I connected sales, marketing, production, administration, and finance into one cohesive engine, built SOPs, CRM architecture, automations, and reporting, helping create the capacity to support more than $18M in annual revenue. Because the strongest systems are the ones that hold — for the business, and for the people running it.
Founders weren't struggling because they lacked ambition. They were struggling because their businesses had outgrown the way they operated.
"I don't believe founders should have to choose between building a successful business and enjoying their lives. Growth should increase freedom, not complexity."
Our Values
The non-negotiable principles that guide how we architect systems, support founders, and build enduring freedom.
Care isn't an add-on — it's the foundational bedrock of every system and strategy we deliver.
Power with gentleness, quiet authority, and unshakable courage anchored in calm energy.
Intelligent systems and operating structures engineered specifically to create expansive space for life.
Zero fluff. Every framework, automation, and asset must actively simplify, support, or scale.
Mind, body, leadership, and operational architecture working together in complete harmony.
Deep empathy, human connection, and high emotional intelligence guiding every operational decision.
How We Work
The architectural methodology behind every system we
engineer and every business we transform.
Every engagement starts with the 60/40 Audit, understanding where you are before recommending where to go.
Our test: if the business cannot survive you taking a week off, something in the architecture is wrong.
You do not need to be inspired more. You need systems that work when inspiration is absent.
No promises of overnight transformation. We are here for durable, long-term change.
A business plan that doesn't account for the human who has to execute it will eventually fail.
A business that lasts requires decisions made for the version of you five years from now.
Ready to build the infrastructure your business actually needs?
Stop carrying everything on your shoulders. Step into sustainable systems, mental clarity, and enduring scale.
Plug-and-play operational frameworks, SOP architectures, and financial mindset tools designed for immediate implementation.
Work directly alongside Dandara & Chrissie to custom-engineer the complete operational and leadership engine behind your business.
you don't have to do it alone, I see you
Need a second brain?
Every business is different.
If you're looking for tailored strategy, financial clarity, or
operational support, let's start with a conversation.
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