i see you

Your business should
support your life.
Not consume it.

We support ambitious women create the infrastructure, strategy, and systems to build a business that are scalable, sustainably profitable and still feels like theirs (while having a full life).

ISYA Co-Founder Dandara
60% Strategy · 40% Self-Leadership
“
"A business that depends entirely on you isn't an asset. It's an expensive job with better branding."
The ISYA Philosophy
ISYA Co-Founders Dandara & Chrissie
Two founders.
One clear methodology.
A belief system built from experience.
core values

What We Believe

Eight foundational truths that guide every framework, strategy, and system we design.

01

Sustainable businesses are built on foundations, not hacks.

02

Complexity is often fear disguised as strategy.

03

Revenue solves some problems. Capacity solves others.

04

Self-development without execution creates frustration.

05

Business strategy without self-leadership eventually breaks.

06

Freedom requires structure. The two are not opposites.

07

Growth without systems creates overwhelm, not momentum.

08

Success should not require self-sacrifice.

Co-Founder Dandara
Meet the Co-Founder

Dandara

Built multi-million-dollar projects. Now builds businesses that scale.

Systems Design Business Operations Sales & Marketing International Leadership Multi-Million $ Projects Revenue Growth
10+ years leading complex operations and growth
$20M+ projects managed
$18M+ revenue capacity designed through systems and infrastructure
International leadership in 4 countries: Brazil, UK, Italy, and US
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Co-Founder Chrissie
Meet the Co-Founder

Chrissie

15+ years in finance and strategy. Translates numbers into actionable freedom.

Financial Modeling Strategic Planning Cash Flow Optimization Fractional CFO Profit Architecture Mindset
15+ years advisory in corporate finance and high-growth ventures
Fractional CFO & Strategy architect for 7-figure female founders
Optimized profit margins and cash reserves for sustainable scaling
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clarity over noise

"Complexity is expensive. Clarity scales."

When you stop reacting to urgent fires and begin designing high-leverage operating rhythms, your revenue expands while your hours contract.

Explore the 60/40 Method
our framework

The 60/40 Methodology

Sustainable scale requires two distinct forces working in harmony: structural business architecture and self-mastery.

60% Strategy
Business Systems

Strategic & Operational Infrastructure

The external architecture that allows your business to generate profit, deliver excellence, and operate reliably without your daily involvement.

  • Financial Clarity & Sustainable Profit Systems
  • Scalable Client Acquisition & Revenue Engines
  • Standard Operating Procedures (SOPs) & Delegation
  • Client Journey & Sales Process
  • Decision-making, delegation, team building
  • Key Performance Indicators (KPIs) & goal setting
40% Self-Leadership
Life & Inner Capacity

Sustainable Wellbeing & Inner Capacity

The internal capacity and restorative rhythms that ensure your business enriches your life—protecting your health, energy, intuition, and nervous system as you scale.

  • Energy & Nervous System Stewardship
  • Identity Evolution as CEO & Confident Leader
  • Physical Wellbeing as a Foundational Business Asset
  • Capacity Protection, Healthy Boundaries & Saying No
  • Confidence, Intuition & Unshakable Self-Trust
  • Support, High-Caliber Networking & Belonging
Where do you stand?

Find out exactly where your
60/40 balance stands.

Letters from Juliet - ISYA stay close
Letters: Stories, reflections & honest conversations
Behind the Scenes: What we're building and learning
Life: Soft and feminine strength in practice

Ready to see your business,
and yourself, clearly?

you don't have to do it alone, I see you

Need a second brain?

Every business is different.

If you're looking for tailored strategy, financial clarity, or

operational support, let's start with a conversation.

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clarity assessment

Take the Free 60/40 Audit

Discover your current operational leverage, bottlenecks, and the structural pivots required to scale sustainably.

private advisory

Explore 1:1 Strategic Support

Work directly with Dandara and Chrissie to design your operating infrastructure, financial architecture, and sustainable scale model.